There's a lot going on in the world of Virtual Reality and Google want's to be one of the players. This fall they'll be releasing DayDream, a VR developer platform for Android and iOS.
Today, their VR product is Cardboard, a VR 'headset' that you can use with your smartphone and an app for a cheap VR experience. Cardboard is what it says - a cardboard box that you fold into a viewer that you insert your phone into.
This week they announced support for larger phones like the iPhone 6 with Cardboard V2. They also announced a new app and an SDK for iOS devices.
The app is available on the iTunes store and Google Cardboard is available at https://vr.google.com/cardboard/get-cardboard
Have you tried it out yet?